Description

Advanced Google Ads / AdWords Training

Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation.
Access Google Ads tools for forecasting performance.
Budget Optimisation techniques using regression formula.
Advanced Concept Testing: moving beyond A/B ad testing to testing concepts.
Improving Geotargeting for Local Businesses With A Double Campaign Structure.
How To Setup, Run, Pivot & Interpret the Paid & Organic Report.
Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report.
Identify Opportunities Between Organic & Paid Listings.

How to Audit a new or existing Google Ads account and find issues to improve upon quickly.
Utilise Dynamic Ad Customisers for more personalised ads.
Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA.
Understand attribution models and why the default last click is not always ideal.
Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach.
Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts.
How to find the key pitfalls in any Google Ads account.

Course Overview:

The course is designed for Google Ads (Google AdWords) practitioners that already have basic to intermediate knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that we have picked up and developed over 10 years running Google Ads campaigns for small to large scale clients.

We explain the idea behind each technique and we give you ideas and example cases on how we have used. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results.

I’ve also now included access to a propriety Google Ads analysis tool that I’ve built which using ML and regression modelling to help you analyze, predict & forecast performance in your Google Ads account